Have you noticed recently all the super dark design patterns? Designers are experimenting with funky and dark patterns that have animations in the same color scheme.
These animations cover everything from simple movements that occur on their own to hover effects and full filmy experiences. Let us dive into this website design trend and explore a few ways to make it work for your projects.
About the Trend
Dark Animation is a trend that combines two elements in different ways-a dark monochrome color palette and cool Animation. The result is a beautiful layered design, subtle and capricious.
While the trend can be hard to do well-and doesn’t always have a great mobile user experience-what drives this visual pattern is Interest. Because of all the dark elements, the user is forced to look at the Design.
There is a real element of secret that animates the reflection on these projects, because the user is fascinated to see what will happen to the animated element and is looking for subtle changes and effects. What will happen next?
Each of these models is composed differently. There is no specific type of Animation that works best, and there is no set color to use, although many of these designs use a Palette of rich shades of black and gray.
Animations can be as simple as a hover effect or as complex as a shape or video produced.
It seems to work because it evokes a sense of secret. And users want to solve the secret.
It’s actually hard to explain exactly why this design trend works. If you think without seeing the website design projects, you would not think that dark animated models would be successful.
- There is not much Color.
- There is very little Contrast.
- The designs are almost too simple.
But maybe that’s why this trend works. It breaks the rules enough to attract users into the design.
The other factor is that darkness and secret go hand in hand. And people just like a good secret. They live able to see hidden elements or solve a complex problem. The dark color scheme with an animated effect provides users with the opportunity to solve a puzzle.
These projects also have a pronounced emotional trait. Dark colors are capricious. The color variations in these palettes are complex and interesting (from a design point of view anyway). There is an element of depth that is difficult to articulate, but fascinating to explore.
Add up all the emotions and secrets and you can get an idea of why users are attracted to this visual model.
It must not be black
While most of these models have black color palettes, you don’t need to.
Other dark shades can also be effective, allowing designers to create a dark animated design pattern and stay on the mark with the color palette.
Regardless of the color, the key to making these color palettes work with animations is the richness of colors. A range of tones (mixing a color with gray) and shades (mixing a color with black) can provide a different range for a monochrome color palette. (Just look at the different shades of purple in the FedEx design above.)
Contrast is not at the center of this design trend, but it is important. Without sufficient contrast in the monochrome Design, background Animation is lost and makes the Design ineffective.
This design trend is not for everyone and it is very difficult to implement it effectively. Dark-hued animated patterns have errors:
- Renderings on mobile devices are not as good.
- There are some problems inherent in accessibility.
- Some users may not have enough visual interest.
- Navigation and call-to-action placement can be difficult.
- Environmental conditions-lighting, etc. – can make the Design more difficult to see.
- Some users will not appreciate the Capricious Tone.
- Users can quickly get bored with the Design and shorten the time on the spot.
Tips for trying this design trend
If you are not afraid of the challenges of this design trend and you have a content template that matches the Capricious Tone of a dark-colored animated design scheme, there are some things you can do to ensure the success of the project.
- Stick to one-sided design: too much of a funky design element can be overwhelming. If you want to use this concept, limit it to one-sided design or one page in the design.
- Use a contrast color: white text works exceptionally well on dark backgrounds. The same applies to the other Elements. Make sure buttons, navigation elements, messages, and call to action are easy to see and read. Although the Animation and background do not show significant contrast, other elements should be easily identifiable.
- Simplify Animation: too complex animations can overwhelm this theme. Stick to a simple movement and a movement that is not too fast.
- Layered design: What makes this concept work is layered design. Create a separation between the background and animated elements for a somewhat tactile and real effect. Layering also helps you plan just enough contrast to make the elements visible.
- Use bold typography: Not only should text elements contain a lot of color contrast, but you’ll probably need to use a strong, bold font to make sure the text doesn’t fall into the design. He should get out. Look for fonts with thicker characters and simple strokes for maximum readability.
As with any design trend, this aesthetic will evolve. While we can’t really predict what will happen next, some models give a clue.
Dark color and Animation could be a featured Design in the virtual reality world. VR is a playground for games and video that already uses a lot of dark coloring.
This design trend could be a perfect fit for these types of projects, like the new Blair Witch Project Video Trailer / gaming site, above.
Dark color schemes have been around for some time, but this new twist with similar color animations is interesting. It tends to be one of those things that designers absolutely love – partly because of the capricious feeling-or hate because of the challenges it poses to users.
In any matter, this Style is used more frequently. While this works best for certain types of projects (note the number of agency and portfolio sites in the examples), it can be an interesting way to confuse a Design. Try it for a single slide or page and see what users think before investing in a fully animated design pattern in dark color.