A website header is often the first thing a user sees. It can improve or affect the user experience, your brand image and much more!
To link users and move them through the design, you need to create a website header that inspires. And not just on the homepage. On each Page of the design. (Remember that a significant number of users do not go to your homepage first.) Here’s how they do it.
1. Use a stunning Image
A great picture always makes an excellent first impression. Whether you choose a photo, video, Animation, or other “art” element, each header should have images that users want to see.
The header image is more than a pretty image. This is the gateway to all the content on this site and maybe even to content deeper in the design.
A single image is a good place to start, but you need to combine it with other elements to get the most out of the content. Other items that can be displayed in a header are:
- Text or title
- Logo or brand ID
- Key or Call to Action
- Navigation elements
Opt for images that are sharp, high resolution and offer plenty of contrast for other elements such as text or buttons. People like to see faces, so consider showing people who use your product or service or interact with you if possible. Do you want to show your recent Portfolio project? Use a mock-up template to make it more interesting and attractive.
2. Integrate Navigation Elements
There is no reason to consider header and Navigation as separate elements; they are often part of the same visual concept. Whether you like a full menu navigation or something that comes out of a Hamburger icon, navigation elements should be part of the header design plan.
And while you’re thinking about the header and navigation system, you should also consider a sticky navigation pattern. Even if users move away from the main header – which can be small as a navigation bar or as large as a full screen display– they can quickly bypass the Site design.
Navigation items in the header do something else you can’t expect. Since these are often small pieces of text or symbols, it can be useful to create a hierarchy in the header and show users how to interact with the theme.
3. Create unique messages
It is not enough to insert a beautiful image into the header. What’s in it?
Consider how the header message communicates with users.
- Does this tell you what to do or what to expect from the content of the page?
- Do all elements communicate a single, unified message that is easy to understand?
- Does it tell users what action to take on the page or where to click Next?
Be sure to combine multiple elements to achieve an overall effect with a single message.
4. Try Yourself oversized Typography
Oversized typography is a great way to highlight a header. Even though words are simple identifiers, the use of bold characters can help direct the gaze to the top of the screen before the user starts reading other information.
While typographic placements may vary, try to stick to two basic placements for typography in the header.
Home page option with more typography or more dramatic characters or a different type than on other pages.
All other pages Option with a simple type frame that is consistent on all inner pages.
5. Consider Reading Patterns
According to research by the Nielsen Norman Group, reading on websites tends to follow three different patterns of eye movement. And all these playback patterns are then adjusted to account for the task that the user is focusing on at the time of playback, which, in simple terms, is a grouping of related parts in the visual stream.
Both studies on how users view and digest content are important because they can help them understand how and where elements are placed in the design and especially in the header.
First, think about the basic models:
- F Template: users read at the top, then mid-page and finally vertically on the left in an f shape.
- Gutenberg diagram: there are four active areas for reading, starting with two horizontal stops at the top from left to right, then from top to right to bottom left and bottom. (Form a z shape.)
- Z pattern: The eye moves back and forth from left to right and up and down the design, forming several z patterns.
- Place items – especially key items-in the hottest areas of Shared playback models to get the highest probability of user interaction. Next, think about where the user is most likely to look next-an action related to the content you just digested.
6. Add a clickable Element
Is the header image of your website interactive? Does it contain clickable (or tapable) elements to encourage user engagement?
A header can be the perfect place for a call-to-Action button or a simple action like an email address collection form. Do not go too far with the items to click, as this can affect the overall message, but a simple element of an action can be effective in that area of the design.
Not sure which element the header should contain? Consider a desired action consistent throughout the design, with a button always available(similar to Navigation). A shopping cart button, access to account information or a contact button are great options to consider.
7. Easy to use levels
How do you drag all of the above items (or small groups of them) into the header? The trick is simple lamination. The best header-a header that excites users-seems simple. It follows the rules of design theory and uses a dominant element to attract users and support design techniques that help them achieve achievable goals.
Object layering is one way to achieve this.
Simple layers not only help you create different areas for each element, but also provide visual focus to the user. You know where to start the Design, which elements deserve your attention and which elements can be hovered over.
This does not always happen successfully with a first attempt. Often, multiple revisions and tests are needed to create a set of elements that collaborate effectively and excite users at the top of a page.
Although creating a home page header is often at the forefront of the design process, work on inner page headers is often lost. The content of “Inside” pages can be as important as the home page, as many users access your site’s design through search, not by entering a URL and following navigation links as the design team imagined.
Think of the two types of header independently and together to create a design harmony, unity and visual appearance that will delight users when they land on the page.