Users have a short-very short attention span. This is probably obvious when looking at the analytics of their website. Therefore, it is more important than ever to use design techniques that help users analyze and get the most information from your website in the shortest possible time.
It’s your job to understand what users need to read out of the design at a glance and help them get that information, so maybe you’ll stick around and explore your site. Here are some ways to do this!
1. Think, At least
A design without much choice can be quick and easy for the user. While “minimal thinking” makes you think of a minimal design style in the beginning, it’s more about streamlining elements and effects. (But a minimal design model can also work.)
Overall, the goal is to limit the amount of information and the number of decisions a user must make to achieve the design goal.
- Keep navigation simple with a handle of choice.
- Use simple and easy-to-read fonts at a glance.
- Enhance the contrast between the elements so that calls to action are easy to find.
- For each page, or scrolling, in design, stick to a single thought or action.
- Target conversions-carts, forms, etc. – must be accessible at all times.
2. Encourage the Action with Visual Content
Strong visuals, including photos and videos, are an easy way to grab the user’s attention, and when combined with an exploitable element, they can help create an instant click.
Moving from point A to point B in a design should be a fast process. Remember this in terms of e-commerce. A user sees a pair of shoes on social networks, clicks to access the site, and then must be able to see (or immediately find) the article in order to continue interacting with the site.
A time-saving design would show the shoes with a button to buy now. The user can get what he wants and how to get it without having to browse multiple pages or clicks. Here’s another tip to save time with visuals – use the same image for off-site and on-site promotions. Another image of the same shoes may not be able to register with the user as quickly as the same image.
This works because most people can process an image faster than reading words that “say”the same thing. A website is a visual support; make the most of it.
3. Smashing Complicated Elements into Pieces
Create a story so you can break down an intricate design into smaller, more digestible pieces. Smaller blocks or pieces of content can be easier to understand, which helps users move from one item to another.
Try UI elements like” read more ” links, map style blocks, and parallax scroll animation to generate engagement and break down intricate designs.
4. Reduce Shapes
One of the easiest ways to make design faster for users is to reduce the demand for information they don’t need. Forms do not need to request layers of information.
Request only important information such as name and email address and keep track of forms designed for leads.
Use forms that validate data so users know if they’ve typed something wrong (and where), so corrections are quick and easy.
Minimize input and use buttons or checkboxes in forms, if any. (This is primarily a time saver for mobile users.)
Do not ask for repetitive data such as credit card type and credit card number. (The type of card is recognizable by the number.)
5. Design bold CTAS
Make the design quick to use and easy to finish with a bold call-to-action design that users can’t miss.
Bright colors and oversized elements can help users immediately see what to do with the design. In addition, enter content in buttons that tell users exactly what they need to do and what happens “when you ” click here.”
To be seen, a CTA must have a lot of contrast so that it is not confused with the surrounding elements and attracts attention. (And don’t forget to make sure the CTA is also easy to find on mobile screens.)
6. Edit, Edit, Edit
Nothing saves users time like due diligence before publishing. Change everything in the website design, and then change it again. A time-saving website design has a written copy that is easy to read and understand.
This means that words are free from misspellings or typos, that judgement use correct syntax, grammar and judgement structure. And everything is organized logically.
Sometimes good editing means hiring a third party to read everything and make sure it makes sense for someone else. An additional set of eyes can help you understand where hidden bugs lurk or whether the content is generally too full of jargon for the reader.
You can also try using a tool like Grammarly to check spelling and posts in your CMS as you prepare to publish new content.
7. Be Consistent
A coherent design includes repeated elements, actions, and interactions that work exactly the same throughout the design. This simply means that a button must always look like a button, have the same color and font, the same hover state, and work the same way no matter where the button takes the user.
Repeat this idea for each design element that is used multiple times, such as icons, cart, forms, links, and social media buttons.
Also be consistent with other elements. The titles, body of the text, and use of the images must also follow a consistent style. (That’s why it’s important to define elements and styles in the CSS and then use appropriate tags.)
This consistency makes every page of your site’s design look like your space. The user never has to guess or experiment to understand how something works.
This is probably the most common user model. Whether users think about it or not, they try to get things done in a hurry on their site, complete tasks or achieve goals and move on. The longer your design works with users to save them time while achieving goals, the more user-friendly it becomes.